3R - Industria e Comercio Ltda - Brazilian Manufacturer of Dental and Veterinary Products

📢 Company Profile:
   3R - Industria e Comercio Ltda is a Brazilian limited liability company with over 25 years of manufacturing experience (founded 1998) in the dental and veterinary products sector. Headquartered in São Paulo, Brazil, the company operates from a 4,000+ square meter manufacturing facility with approximately 50-100 employees, serving as a leading manufacturer of diamond burs, carbide burs, and Robinson brushes for dental professionals worldwide. In February 2024, K-DYMA HOLDING S/A acquired an equity stake in the company.

Company Overview (Updated April 2026)

3R - Industria e Comercio Ltda is a Brazilian manufacturing company specializing in dental products, prosthetic materials, and veterinary supplies. Established as a limited liability company (Ltda) with CNPJ registration 02.543.673/0001-13 (originally registered March 16, 1998), the company has built a reputation over more than two decades for quality and innovation in the oral health sector.

The company follows the motto "Perfection is our goal!" (Perfeição é a nossa meta!) and maintains strict adherence to international technical standards. 3R Industria e Comercio operates as both manufacturer and wholesale distributor, serving markets across Brazil and internationally.

Corporate Structure & Registration

- Legal Name: 3R - INDUSTRIA E COMERCIO LTDA

- CNPJ: 02.543.673/0001-13 (Brazilian National Corporate Taxpayer Registry)

- Legal Nature: Sociedade Empresária Limitada (Limited Liability Company)

- Registration Status: Active (Ativa) since March 16, 1998

- Registered Capital: R$ 400,000 (approximately USD 70,000-75,000)

- Primary CNAE Code: 3250705 - Manufacturing of materials for medicine and dentistry

- Secondary CNAE Code: 4645101 - Wholesale trade of instruments and materials for medical, surgical, hospital, and laboratory use

- Tax Regime: Exited Simples Nacional (Brazilian simplified tax regime for small businesses) in September 2021; now under standard corporate tax regime (Lucro Real)

- Employee Count: Approximately 50-100 employees (per CVM and corporate registry data)

Headquarters & Facilities

Corporate Address:
   Rua Ptolomeu, 290
   Vila Socorro, São Paulo, SP
   CEP: 04762-030
   Brazil

Contact Information:
   Phone: +55 11 5525-0590
   Email: contato@3r.ind.br
   Website: www.3r.ind.br

Manufacturing Facility:
   - Over 4,000 square meters of industrial space
   - Located in São Paulo metropolitan area (Vila Socorro district)
   - Equipped for precision manufacturing of rotary instruments and dental materials

Leadership & Ownership

Administrators:

- Mauricio Pollacsek: Administrator since March 16, 1998 (Founding partner)

- Perola Cunha Matteucci: Administrator since September 28, 2021

Corporate Shareholder (2024):

- K-DYMA HOLDING S/A: Acquired equity stake on February 7, 2024, indicating strategic investment for business expansion

Core Product Portfolio

Dentistry Products (Odontologia)

Rotary Instruments (Instrumentos Rotativos):

- Diamond Burs (Pontas Diamantadas): Over 350 models available for various dental applications including preparation, finishing, and polishing

- Carbide Burs (Pontas Carbide): Single-material burs for cutting and cavity preparation

- Profilaxis Products: Robinson brushes (Escovas de Robinson) in CA, FG, and PM shank types for professional cleaning

Abrasives and Polishing:

- Polishing kits (Polidont)
   - Abrasive strips
   - Finishing materials
   - Diamond discs (Discos Diamantados): 45mm standard and custom sizes per client specifications

Light Equipment (Equipamentos Leves):

- Dental scalers
   - Photopolymerizers (curing lights)
   - Bicarbonate jet units
   - Intraoral illuminators

Mandrels (Mandris): Various models compatible with all types of rotary instruments

Prosthetic Laboratory Products (Protético)

- Gypsum products (Gessos) for models and molds
   - Investment materials (Revestimentos) for casting
   - Laboratory rotary instruments
   - Condensation silicones (Silicone de Condensação) for impressions

Veterinary Products (Veterinário)

- Light veterinary equipment
   - Veterinary scalers
   - Diamond veterinary burs
   - Veterinary abrasives and polishing materials

Quality Standards & Certifications

The company emphasizes compliance with international technical standards and holds certifications from major regulatory bodies in the dental and medical device sectors. All manufacturing processes follow strict quality control protocols to ensure product safety and efficacy for dental professionals and patients. The company emphasizes that its quality management is "guided by our quality standards" and maintains consistency across all product lines.

Market Presence & Export

Domestic Market: Serves dental professionals, clinics, and laboratories throughout Brazil, with strong presence in São Paulo and distribution across all Brazilian states.

International Markets: Active exporter with presence in multiple continents:

- Latin America: Regional markets including Argentina, Chile, Colombia, Mexico
   - North America: United States, Canada
   - Europe: EU countries
   - Asia: Multiple Asian markets
   - Africa: Various African nations
   - Oceania: Australia and New Zealand

Distribution Strategy: Combination of direct sales and strategic partnerships with distributors and representatives internationally.

Competitive Positioning

Market Leadership: 3R Industria e Comercio positions itself as a leader in the Brazilian market for:

- Diamond burs manufacturing (350+ models)
   - Robinson brush production
   - Dental abrasive materials
   - Carbide rotary instruments

Key Competitive Advantages:

- Over 25 years of manufacturing expertise (since 1998)
   - Large-scale production facility (4,000m2+)
   - Extensive product portfolio with customization capabilities
   - Competitive pricing for both domestic and export markets
   - Flexibility to handle both small and large orders
   - Quality certifications from international regulatory bodies

Corporate Philosophy

The company operates under the philosophy of "Always a Satisfied Customer" (O cliente sempre satisfeito), emphasizing:

- Commitment to perfection in manufacturing
   - Dedication to quality across all product lines
   - Flexibility and customization for client needs
   - Continuous innovation in dental materials and instruments

Recent Developments (2021-2026)

Tax Regime Modernization (September 2021): Transition from Simples Nacional (simplified tax regime for micro and small businesses) to standard corporate taxation (Lucro Real), reflecting the company's growth beyond small business classification and increased revenue scale.

Strategic Investment (February 2024): Entry of K-DYMA HOLDING S/A as a corporate shareholder, indicating strategic investment or partnership for potential business expansion, modernization, or market development.

Operational Status (2026): Company continues normal manufacturing and distribution operations, maintaining its position as a leading Brazilian dental products manufacturer with stable export activities.

Contact Information

3R - Industria e Comercio Ltda
   Rua Ptolomeu, 290
   Vila Socorro, São Paulo, SP 04762-030
   Brazil

Phone: +55 11 5525-0590

Email: contato@3r.ind.br

Website: www.3r.ind.br

Social Media: #3rInova #odontologia #ClienteSatisfeito #ProteseDentaria

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